Mike:
It is all about the money. I recently started using a BPS Extreme EX60MS - 6' medium action and great for crankbaits and jigs. $65.00
My main rod is a St. Croix Legend Elite ES60MLF = Med. Light Fast action -= super sensitive and so light you do not even know you have a rod in your hand $310.00.
If I were to choose, the BPS rod is great and 1/3 the price - plus, it catches just as many fish!
I would NOT get a heavy action rod for shore fishing, will reduce your casting distance and is of limited use. Med light Fast action is what you want, especially for throwing soft plastics
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